CLEAR Begins to Build Momentum

I wrote here a short while ago about how a new management team is trying to resurrect the now-defunct CLEAR registered travel program. The company made progress yesterday with two new executive appointments. Note how one new executive was head of properties of JetBlue. This is important because for CLEAR to get going again, they need to develop strong relationships with airports to make sure the program is available to plenty of passengers.

But they key here is product. CLEAR was a glorified elite line - it was not a trusted traveler program. Members had to go through the exact same screening process as every other passenger. That doesn't really make it worth it, especially for those that already have access to a shorter line thanks to elite membership in an airline frequent flyer program. Hopefully this iteration of the product will be much improved.