The Best Airports for Social Media

I've written here about social media plenty of times before, and just wanted to touch on the subject again ever since AirGate Solutions just published their list of top airports on Twitter. Not surprisingly, some of the big airports have the most followers - like London Heathrow. Though surprisingly some small airports like Akron-Canton made the list as well.

But AirGate took things a step further and wanted to measure total customer engagement, and divided Twitter followers by total passengers - and that's where things got interesting. London fell right off the list. Akron-Canton moved up a few spots. But interestingly the winner was...wait for it...Melbourne, Florida! The airport only has limited service, with nonstops to Atlanta and Charlotte from Delta and US Airways, respectively. So with 899 followers and low passenger numbers, they get the best engagement.

Interesting stuff. See all the results here.