More on My Little Airport

I talked about my little airport a bit last week, but, I'm going to talk about it more!

Yesterday, T.F. Green in Rhode Island announced a new Frequent Parker Program. It's pretty simple - get one free day after ten days of parking.

So why would an airport want to do this? It's pretty simple - encourage on-airport parking. Free stuff is always appealing. Plus, since travelers will be able to use their membership card to enter and exit garages - that makes travel easier. Which all builds to the main objective - make people park on-airport instead of off-airport. That fits into T.F. Green's strategy of building up more air service. To build more air service you need to lower your airline costs. You can lower airline costs by using other revenues - like parking - to cover them.

Also, you get to track the behavior of your most frequent customers - which is very powerful.

You can learn more here.